a pizza box displaying the name Dana's

Dana’s Pizza

Full Brand Design

Dana’s is a passion project inspired by the best cook I know; my mom! Dana’s is a fictional pizza parlour reminiscent of pizza joints from my childhood. Energetic colour choices and 1970s influenced graphics are used to create a vibrant, eye-catching brand. This project was an exercise in large scale branding systems; success with this project required a brand system robust enough to implement into a large number of brand expressions, such as product packaging, signage, children’s colouring menus, and more. Dana’s is your local family-friendly pizza joint, serving up happiness one slice at a time!

Dana's Logo
The Colour Pallet, font choices and graphic elements for the Dana's Brand
A childrens colouring placemat
a receipt, three buttons and the front and back of a loyalty card

Designing a whole brand means creating some elements just for the fun of it … These stickers were a fun way to add some personality and flair to the project. Who doesn’t love a free sticker!

a pizza box displaying the name Dana's and two napkins
a hat with the Dana's logo

Copyright 2022 Andrew Mingo